Free teardown
- Type
- One page
- Time
- Three working days
- How you and three competitors show up when an engineer searches, or asks ChatGPT, for what you sell
- Who is shortlisted, what they publish that you don't
- Three fixes
Get the free teardownKSM-TD
For UK power and energy engineering firms, 20 to 249 staff
Be on the shortlist before the RFQ is written.
Buyers of switchgear, UPS, drives, grid connections and battery storage settle on three or four suppliers long before they send an RFQ. KS Media sharpens your positioning, writes technical content your engineers would sign and runs outreach to the named accounts you want to win, so you are one of the four. Prices are published. Progress is reported in meetings, opportunities and quote value.
A twenty-minute call with Kirish.
- Q1300Target accountsone list, chosen on fit and a live signal
- Q2900Contacts3 per account
- Q318Replies2% of contacts
- Q44.5Calls1 in 4 replies
- Q51.35Diagnostics30% of calls
- Q60.54Engines40% of Diagnostics
- Drg no
- KSM-000
- Sector
- UK POWER AND ENERGY
- Rev
- 4.0
- Date
- Status
- ISSUED FOR ENQUIRY
95%
of the time, the supplier that won was on the buyer's day-one shortlist
Source: 6sense, 2025 B2B Buyer Experience Report, nearly 4,000 buyers, global.
72%
of engineers and technical buyers do at least half of the buying process online before speaking to anyone at the supplier
Source: TREW Marketing and GlobalSpec, 2025 State of Marketing to Engineers, n = 792, global.
47of 49
UK engineering firms in our sample were visible in search only through pages they wrote themselves
Source: KS Media dataset, 147 buyer-question checks, sampled 10 September 2026.
Most firms never do this arithmetic. We do it on ourselves, in public.
The diagram above is the model KS Media runs on its own sales. Read the last box plainly: one 300-account list, worked once by cold email alone, is worth about half a client. That is why the accounts are chosen on a live signal rather than bought by the thousand, why the list is refreshed every month, and why outbound is one of four sources of conversations, next to referrals, LinkedIn and trade shows.
Your pipeline has the same shape with different labels: accounts, contacts, replies, meetings, quotes, orders. The Diagnostic draws it with your numbers, from your own quote history. If you want to try it first, the pipeline calculator does the same sums with your inputs.
- Q1Accounts
- Q2Contacts
- Q3Replies
- Q4Meetings
- Q5Quotes
- Q6Orders
Evidence, dated
What your buyers read before they call anyone
On 1 October 2026 we ran 18 buyer questions from four UK power and energy markets and recorded all 168 results by kind of source. In September we checked 49 UK engineering firms against three buyer questions each. Firms are described, never named, because none of them asked to be measured.
115of 168
results were firms describing themselves (68%)
0of 9
trade body and prequalification directories appeared in any result
47of 49
firms were visible only through their own pages
40of 49
firms were missing from at least one of their own buyers' questions
KS Media search samples, 18 questions, 168 results, 1 October 2026; KS Media dataset, 49 firms, 147 question checks, 10 September 2026. Search-surface samples, not assistant answers. Method on /how-we-measure.
Buyer question
“switchgear retrofit UK”
What came back
A multinational manufacturer's announcement of a retrofit framework ranked first, and the only two trade press results reported that same announcement. Between them sat five independent switchgear specialists and two more manufacturers, each on its own page.
Sources, by kind
- Own pageSpecialists' own pages: 5
- MakerManufacturers' own pages: 3
- Trade pressTrade press: 2
Our readingTrade press carried the multinational and nobody carried the specialists. A buyer looking for an independent view of a retrofit specialist found none.
Search results sampled 1 October 2026 through a search tool that runs from the US, not Google UK; one run. Firms described, not named. Method on /how-we-measure.
Buyer question
“best UPS maintenance companies UK”
What came back
Seven UPS service firms' own pages, one of which describes itself as among the best. The only “best UPS suppliers in the UK” page listed a single firm, its own publisher, and the only independent source was a review-platform page for one firm.
Sources, by kind
- Own pageSuppliers' own pages: 7
- Own listA supplier ranking itself: 1
- ReviewReview platform: 1
Our readingThe buyer asked for a judgement and got claims. Whoever ends up on that buyer's shortlist got there on their own word.
Search results sampled 1 October 2026 through a search tool that runs from the US, not Google UK; one run; nine results. Firms described, not named. Method on /how-we-measure.
When nearly every result is a firm describing itself, the shortlist goes to whoever wrote the clearest page and got there first. A firm that adds one independent source, an application note a specifier can use and a direct approach to the accounts it wants is doing three things almost nobody else on that page is doing.
How you buy it
Three steps, every price on the plate
Start free. Pay for the Diagnostic only if the teardown shows something worth fixing. Buy the monthly work only if the Diagnostic's plan is one you'd act on.
Pipeline Diagnostic
Founding rate to 31 Dec 2026- Type
- Fixed-fee study
- Time
- Three weeks
- Terms
- 50% upfront. Credited in full against Engine month one if you sign within 30 days.
- Guarantee
- If it doesn't give you a 90-day plan you would act on, you don't pay the second half.
- ICP and positioning
- 3 to 4 customer interviews
- A competitor and AI-search audit
- A live outbound message test on one segment
- A 90-day pipeline plan presented live
The Diagnostic in full KSM-DX
Pipeline Engine
- Type
- Monthly
- Time
- Three months, then rolling
- Two technical pieces a month
- Signal-based outreach to a named account list
- AI-search citation work
- Pipeline tracking
- A monthly pipeline report and a quarterly review
The Engine in fullKSM-EN
Full terms, exclusions and a comparison with hiring are on the pricing page.
Fit
Who this is for, and who it isn't
For
- UK firms that build, supply, service or install power and energy equipment: switchgear, drives, UPS, generators, transformers and power quality; grid connections, HV networks, battery storage and solar.
- 20 to 249 staff, selling contracts or projects worth more than £15,000.
- At least two people who can run a sales meeting, and no more than one or two marketers.
- An MD, sales director or commercial director who owns the number.
Not for
- Firms under 20 staff, or selling mostly below £15,000 a deal. The plan would cost more than the work is worth.
- Anyone who wants meetings guaranteed or paid per meeting. We don't sell either.
- E-commerce, consumer brands, construction main contractors, and B2B software.
- Standalone social media, branding, video or website projects. We'll recommend someone.
Next sectors: industrial automation and control, then test and measurement, once the first two sectors have published case studies.
What happens when
What to expect, and when
Technical buying is slow. The average B2B buying cycle was just over ten months in 2025, and a switchgear framework or a storage EPC contract can take longer. So the plan agrees early numbers you can see moving, and doesn't pretend orders arrive in month one.
Source: 6sense, 2025 B2B Buyer Experience Report, global B2B buyers.
| Band | 3 wksMonths 1 to 3Months 4 to 12 | When |
|---|---|---|
| The Diagnostic | 3 weeks | |
| The Engine starts | M1 to 3 | |
| The pipeline fills | M4 to 12 |
Weeks 1 to 3
The Diagnostic
- What happens
- Positioning, customer interviews, competitor and AI-search audit, a live message test on one segment, the 90-day plan presented live.
- What you see
- Replies and objections from real accounts to the new message. A named account list. A plan with targets you agreed.
Months 1 to 3
The Engine starts
- What happens
- Sending domain set up and warmed, tracking in your CRM, the first technical pieces published, outreach to the first named accounts, citation work begins.
- What you see
- Accounts engaged and the first meetings, usually from month two once the sending domain is warm. The first monthly report.
Months 4 to 12
The pipeline fills
- What happens
- Fresh signals each month, a show campaign if you exhibit, more pieces your sales team can send, the quarterly reviews.
- What you see
- Opportunities opened and quote value, quarter on quarter. Orders follow your buying cycle, which for most of this market is measured in months.
Who does the work
One person does every Diagnostic, every report and every call
KS Media is Kirish Sanjeevvijay, a sole trader in Feltwell, Norfolk, founded in 2026. There is no account manager between you and the person doing the work, and that limits how many clients the practice can take on.
There is one client so far, a UK renewable energy and drives engineering firm. No case study is published yet. It will be when the client has signed the numbers off. Until then, the evidence on this site is the evidence: dated samples, a published method and published prices.
- Does
- Every Diagnostic, every report, every call
- Works with
- UK power and energy engineering firms
- Currently
- One client, a UK renewable energy and drives engineering firm
- Based
- Feltwell, Norfolk
- Direct
- hello@ksmedia.marketing · 07980 006028
Straight answers
KS Media builds sales pipeline for UK power and energy engineering firms. It works out who you should be selling to and what to say, writes technical content your engineers sign off, and runs outreach to a named list of accounts that show a reason to buy. The aim is to have your firm on the buyer's shortlist before the RFQ is written. Progress is reported as accounts engaged, meetings held, opportunities opened and quote value.
The teardown is free. The Pipeline Diagnostic is £2,500 at the founding rate for the first three clients, to 31 December 2026, then £3,500, or £5,000 for firms at £10m turnover and above. The whole fee is credited against the first month of the Pipeline Engine if you sign within 30 days. The Engine runs from £3,000 a month, three months then rolling.
The Diagnostic runs a live message test in week three, so you see real replies before you commit to anything monthly. On the Engine, the sending domain needs two to three weeks to warm up before the first send, so the plan expects first meetings from month two. Quotes and orders follow your own buying cycle, which is why the report tracks meetings, opportunities and quote value from the start.
We guarantee the plan, not the market. If the Diagnostic doesn't give you a 90-day plan you would act on, you don't pay the second half. Nobody can honestly guarantee meetings, orders or a place in an AI answer, and we don't sell meetings by the unit.
Yes, to people at limited companies, about their work, with the sender's identity, a postal address and a working opt-out on every email. We email limited companies only, filter out sole traders and partnerships, and keep a suppression list so an opt-out is honoured for good. The detail is in our article on whether B2B cold email is legal in the UK.
It is one workstream out of five. Some of your buyers now ask ChatGPT, Copilot or Perplexity who to use, so the Engine checks what those answers say about you and works on the pages and third-party sources they draw on. Most engineers still buy from suppliers they found through search, trade press, colleagues and shows, and the rest of the work is aimed there.
Free teardown
See how you and three competitors look to a buyer
Tell us what you sell and who to. Within three working days you get one page: who a buyer is shown, what they publish that you don't, and three fixes. If you are already well placed, the page will say so.
What happens next
Kirish reads your message and replies within one business day.
He runs your buyer's searches, and the same questions in ChatGPT, for you and three competitors.
The one-page teardown arrives within three working days. A call is optional.
When the tender arrives, the shortlist already exists.
Twenty minutes is enough to tell whether you're on it, and what it would take.